JOIN THE EXPERIMent

Want to choose your own wines and when to receive them? Or have us do the work for you?
You can have it either way (or both!) when you sign up to be a member of Simple Theory. 

BEST FOR LOCALS

THE THEORY SOCIETY

Our Theory Society Wine Club membership is perfect for the wine lover who wants to synthesize all things Simple Theory. It’s the most comprehensive wine experience we offer, with winemaker curated selections that are easily customizable. All club members enjoy savings on wine purchases, including tasting room experiences and select clubs save on merchandise and events, too.

✔ Winemaker curated allocation each quarter

✔ 12 Bottle Club – 15% off purchases (wine, merch, & events)

✔ 6 Bottle Club – 10% off purchases (wine, merch, & events)

✔ 4 Bottle Club – 10% off wine purchases

✔ Additional 5% off Happy Hour and Wine Wednesday discounts

✔ Access to pre-release and limited release wines

✔ 50% off local delivery fee

 
 

Best For Out-Of-Towners

SIMPLE SUBSCRIPTION CLUB

Those who enjoy experimenting with different wines are well-suited for our Simple Subscription.  Members have the opportunity to select shipment frequency,  the number of bottles and the wine selections all at their discretion. Your initial choices will be made at sign up, but you can always change things up in your online account.

✔ 10% off purchases (wine and merch)

✔ Options for 9, 4, and 2 bottle subscriptions

✔ Shipping on a 1, 2 or 3 month cadence

✔ Tiered shipping discounts

✔ When you’re in town discounts

 
 

Best For Lounge Lovers

Periodic Pour GLASS CLUB

Our Periodic Pour club is designed for those who find themselves returning again and again—for a glass, good conversation, and that familiar comfort of being known. If you prefer to linger in the lounge over stocking up at home, this flexible membership offers a curated, in-person experience with just the right pour—by the glass, by the bottle, and always by your own design.

✔ 1 bottle of your choice each month

✔ 4 glasses per month (one glass per person per visit)

✔ Bonus 5th glass to share

✔ Welcome Gift: Logo wine glass and reusable tote

✔ Personalized wine charm – kept on-site for use during visits

✔ A Punch card to track your benefits